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Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true CPA-optimized user acquisition and retention campaigns. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Liftoff Ranks 1st in Employee Net Promoter Score. Asked why Liftoff started, Ellis reminisces, we set out to build a platform for marketers to more effectively target and acquire new mobile users that will both install an app and engage in high value actions inside the app, like register, share, make a purchase, make a reservation, or subscribe to a service.. Theres a vast supply of mobile apps to the tune of 3.5 million and growing on iOS and Android that they dont have that unfair advantage to collect that data or monetize those users, Ellis says. KKR, CVC and Silverlake, for example, have invested hundreds of millions of dollars in digital advertising companies since 2019. Being transparent about why decisions are made the way they are helps encourage employees to understand how the company got to where it is now, and provides perspective to help them develop visions for improving how the company operates. America's Best Startup Employers (2020) Dropped off in 2021. . Mark Ellis is 63, he's been the Independent Non-Executive Chairman of the Board of PDC Inc since 2020. In terms of what the future holds for adtech, Ellis says more apps are coming and people will spend even more time in them. Mark Ellis - Advisor, Board Member & Investor - Various | LinkedIn To learn more about how we use cookies, see our, , the nearly 100-year old media brand and global source of marketing and media news, has listed, Mark Ellis, Liftoff CEO and co-founder, as a top 2017 Marketing Tech Trailblazer. Active, Closed, Last funding round type (e.g. Alex Rodriguez, David Ortz, Juan Rivera, and David Ross were also His acquaintances. Ellis had worked at Google from 2006 to 2008 when the company was launching some of its early ad platforms, while Robertson, an engineer, launched a mobile app when the iPhones App Store first launched and Crosby had worked at a successful mobile gaming company. Hub Name . Stay humble, realize you can learn from others and impact others in a positive way.. Ive been impacted positively by managers and leaders in my professional and my non-professional experiences, he says. But its also to provide an alternative to the giants of digital advertising: Google and Facebook. This is in addition to a broad suite of capabilities across user acquisition, creative technologies, and content analytics. Blackstone will continue to actively support the combined company as the majority shareholder. Represented by the crab, this oceanic crustacean seamlessly weaves between the sea and shore, representing Cancers ability to exist in both emotional and material realms. Blackstone is just one of several private equity firms that have been increasingly active in the ad-tech sector over the past couple of years. But he said many of Liftoff and Vungles customers want alternatives so they wont be as dependent on the tech giants. Liftoff cofounder and CEO Mark Ellis says the funding will help the 290-person company grow its staff across nine regional offices, as well as put people closer to the commercial opportunities in places like Asia, Latin America, the Middle East, Africa and Scandinavia. The transaction follows prior majority investments in both Liftoff and Vungle from private equity funds managed by Blackstone.