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and the email marketing software doesn't have a check or stop you before sending that, then your emails will go into the spam go into the spam folder. Your revenue is leaking because your emails are landing in SPAM. Online privacy laws, such as the GDPR, require that you have express permission from recipients to send them emails. So, just sending emails isnt enough. It charges $110 for just 4.5 - 5k contacts, which can be turned off for businesses with low budgets. Do I have to create a new Klaviyo account or something? Hyperbole. Sorry, our virus scanner detected that this file isn't safe to download. All these forms are available even if you use Klaviyo's free plan. An inbox provider, at most, will tell Klaviyo if they are accepting the emails or not. There are three ways to create templates: Use an HTML email editor, a plain-text editor, and upload your HTML code. Certain words in your email may raise a red flag with spam filters. Related topic: 101 Killing Email Headline Examples. TheSkippeddropdown will show you exactly who has been skipped by the flow and why. Avoid all of these: If the links inside your emails point to a suspicious domain or a URL which has been flagged as fraudulent then it is very likely your email will land in SPAM. To borrow an analogy from the finance world, it is a lot like a credit score for your email domain. And even customer support takes time to resolve the query. If you havent removed it from your Spam folder yet, click the Not Spam button at the top of the email. A few examples are fake lottery win announcements, get rich quick schemes, and fake job schemes. But the truth is that the spam filters dont know your intentions and they rely solely on how you follow the rules of email marketing. Besides, they have put a limit on the monthly email sent on each plan, which means you need to pay extra for every additional email you send. One key disadvantage of Klaviyo is its high pricing for its features. There are 6 main ways to improve your email deliverability. You can check your domain reputation with a free tool. Email marketing is one of the most successful marketing strategies. Most flows use Shopify as a trigger, making it easy for e-commerce brands to run targeted email series. It is a good idea to make most of your emails content text, as well as minimize the amount of HTML you include. Common spammer-behaviors that need to be avoided to ensure that emails dont land into the spam box are: bad spelling and grammar, image-only emails, and spammy subject lines containing words like free, $$$, unlimited etc. If it is high, you will get good deliverability. Thats why you should continually clean your email list and delete inactive addresses.